Should your branding change?

So you have been in business for about 10 years, your sales have leveled off to the same plateau year after year and you think it's time for a change. Does this sound like your situation right now? It's quite possible that the world is telling you it's time to change with the times.

Business owners can get caught up in their ways that they forget the one thing that got them started in the first place. Their Brand! A brand is not a "set it and forget it" asset. It needs to be managed, and it needs to follow the trends. Maybe that logo that you started with in 1999 is a bit outdated and is in need of a change that can best be recognized by millennials today.

Colors, fonts, and images all tell a story in our minds and it's important to have the same story be consistent across all your marketing platforms. This is called brand awareness.

If your fonts, color scheme, and images are consistent on social media, print, TV and interior decor, then you are keeping up with today's trends. If you are using different colors and fonts for different print ads, and your logo is used differently depending on the application, then maybe you need to consult with a graphic design company that can do an assessment for you and come up with a branding guidelines book for you to follow. Fees for a service like this range from $500 to $2500 so do your research when seeking a new graphic designer to take charge on your rebrand.

Modern day meetings

Create a blog post subtitle that summarizes your post in a few short, punchy sentences and entices your audience to continue reading.

Welcome to your blog post. Use this space to connect with your readers and potential customers in a way that’s current and interesting. Think of it as an ongoing conversation where you can share updates about business, trends, news, and more.

Design with Ease

“Do you have a design in mind for your blog? Whether you prefer a trendy postcard look or you’re going for a more editorial style blog - there’s a stunning layout for everyone.”

Every layout comes with the latest social features built in. Readers will be able to easily share posts on social networks like Facebook and Twitter, view how many people have liked a post, made comments and more. With the Wix, building your online community has never been easier.

Create Relevant Content

You’ll be posting loads of engaging content, so be sure to keep your blog organized with Categories that also allow readers to explore more of what interests them. Each category of your blog has its own page that’s fully customizable. Add a catchy title, a brief description and a beautiful image to the category page header to truly make it your own. You can also add tags (#vacation #dream #summer) throughout your posts to reach more people, and help readers search for relevant content. Using hashtags can expand your post reach and help people find the content that matters to them. Go ahead, #hashtag away.

Stun Your Readers

“Be original, show off your style, and tell your story.”

Blogging gives your site a voice, so let your business’ personality shine through. Are you a creative agency? Go wild with original blog posts about recent projects, cool inspirational ideas, or what your company culture is like. Add images, and videos to really spice it up, and pepper it with slang to keep readers interested. Are you a programmer? Stay on the more technical side by offering weekly tips, tricks, and hacks that show off your knowledge of the industry. No matter what type of business you have, one thing is for sure - blogging gives your business the opportunity to be heard in a way in a different and unconventional way.

Get Inspired

To keep up with all things Wix, including website building tips and interesting articles, head over to to the Wix Blog. You may even find yourself inspired to start crafting your own blog, adding unique content, and stunning images and videos. Start creating your own blog now. Good luck!

Balancing checkbooks

Create a blog post subtitle that summarizes your post in a few short, punchy sentences and entices your audience to continue reading.

Welcome to your blog post. Use this space to connect with your readers and potential customers in a way that’s current and interesting. Think of it as an ongoing conversation where you can share updates about business, trends, news, and more.

“Do you have a design in mind for your blog? Whether you prefer a trendy postcard look or you’re going for a more editorial style blog - there’s a stunning layout for everyone.”

You’ll be posting loads of engaging content, so be sure to keep your blog organized with Categories that also allow visitors to explore more of what interests them.

Create Relevant Content

Writing a blog is a great way to position yourself as an authority in your field and captivate your readers’ attention. Do you want to improve your site’s SEO ranking? Consider topics that focus on relevant keywords and relate back to your website or business. You can also add hashtags (#vacation #dream #summer) throughout your posts to reach more people, and help visitors search for relevant content.

Blogging gives your site a voice, so let your business’ personality shine through. Choose a great image to feature in your post or add a video for extra engagement. Are you ready to get started? Simply create a new post now.